10 Threadz
10Threadz is an artistic and fashionable company creating designs on sustainable and ethically produced t-shirts and other apparel that people would want to wear. Number 10 comes from the fact that 10% of every product sale goes to some non-profit organization.
Client: 10 Threadz
Year: 2018
Role: Design & Art Direction
Challange
10Threadz was a really beautiful name and the target audience was for people who want to make a difference and impact society, creative, people who want to give back, so it needed something that felt serious enough , handmade and hip.
Solution
To capture the essence of the 10 threadz as something that inspires people for a good cause , They needed something that can stand out and has a sense of humanity on the visual identity!. After exploration phase it was decided to create a Lettermark , but that can be also used as a symbol. The number 10 is a combination of a " Thread " and a " Needle " and the style of the logo represents their brand values : Fashinable , artistic , honesty , creative and human.
Exploration phase
After a long phase of exploration for concepts , we decided that we wanted the number 10 to be created using the Thread + Needle , We then created many marks on different styles until we reached our goal!
Final version
Other concepts
Thank you!
Want to know more about this project? Send me an email at :
contact@secondeight.net
